Memetics

Memetics is the study of how ideas, behaviors, and cultural practices spread and evolve through society, similar to the way genes transmit biological traits. It suggests that "memes"—units of cultural information, like phrases, symbols, or rituals—are transmitted from person to person, often through imitation. Just as genetic variations can lead to survival advantages, memes that resonate well may thrive and spread more successfully. This concept helps explain how trends, beliefs, and values proliferate within populations and can change over time, influenced by social dynamics and communication.