information diffusion

Information diffusion refers to the process by which knowledge, ideas, or data spread across people, communities, or societies. This can happen through various channels, such as conversations, social media, news articles, or educational institutions. Factors like social connections, communication methods, and the relevance of the information influence how quickly and widely information spreads. Understanding this process helps us see how trends, behaviors, and innovations emerge, and it highlights the role of communication in shaping public awareness and knowledge. It's essential in fields like marketing, health education, and technology adoption.