Granovetter, Mark

Mark Granovetter is a sociologist known for his work on social networks and economic sociology. His influential idea, the "strength of weak ties," suggests that acquaintances (weak ties) can be more valuable than close friends (strong ties) for spreading information and opportunities. This theory highlights how diverse social connections can enhance access to new resources and ideas, making weak ties crucial for networking and job searches. Granovetter's research emphasizes the importance of social relationships in various aspects of life, including economics, community dynamics, and individual decision-making.