Principles of Influence

Principles of Influence refer to techniques that affect people's decisions and behaviors. Six key principles include Reciprocity (people return favors), Commitment (once they commit, they want to be consistent), Social Proof (people follow others’ actions), Authority (experts’ opinions carry weight), Liking (people are influenced by those they like), and Scarcity (limited availability increases desire). Understanding these principles helps in recognizing how to persuade others effectively and ethically, whether in marketing, negotiating, or everyday interactions.