Stanford Persuasive Technology Lab

The Stanford Persuasive Technology Lab is a research group at Stanford University that studies how computer systems and digital interfaces can influence and shape human behavior. Their goal is to design technology that ethically encourages positive actions, like healthy habits or sustainable choices, by understanding psychological principles and user experiences. They explore ways to make technology more engaging and effective in guiding decision-making without manipulation, aiming to improve outcomes in areas such as health, education, and environmental sustainability.