Cialdini's Six Principles of Influence

Cialdini’s Six Principles of Influence are psychological strategies that guide how people can be persuaded. They include: 1. **Reciprocity** – People tend to return favors or kindnesses. 2. **Commitment and Consistency** – Once someone commits to something, they are likely to follow through. 3. **Social Proof** – People look to others’ actions to guide their own, especially in uncertain situations. 4. **Authority** – We tend to follow advice or directions from perceived experts. 5. **Liking** – We are more likely to be influenced by those we like or find relatable. 6. **Scarcity** – Items or opportunities seem more valuable when they are limited or rare. These principles shape how individuals can influence behavior ethically and effectively.