Pathos

Pathos is a rhetorical technique that appeals to the audience's emotions. It is often used in speeches, advertisements, and writing to evoke feelings such as compassion, anger, joy, or sadness. By connecting with the audience's feelings, the speaker or writer can persuade them more effectively. For example, a charity campaign might share a touching story of someone in need to inspire generosity. Ultimately, pathos aims to create an emotional response that encourages people to relate to the message on a personal level, influencing their thoughts and actions.