Aristotle's Appeals

Aristotle's Appeals refer to three persuasive strategies: ethos, pathos, and logos. Ethos establishes the speaker's credibility or character, convincing the audience to trust them. Pathos appeals to the audience's emotions, using feelings to persuade and engage them. Logos relies on logical reasoning and factual evidence, presenting clear arguments and data to support a claim. Together, these appeals help communicators effectively persuade their audiences by building trust, stirring emotions, and providing rational arguments. Understanding these appeals enhances critical thinking and effective communication skills.