Aristotle's Appeals (Ethos, Pathos, Logos)

Aristotle's appeals—ethos, pathos, and logos—are ways to persuade an audience. **Ethos** refers to credibility; the speaker must establish trust and authority. **Pathos** appeals to emotions; it seeks to connect with the audience on a feeling level, evoking empathy or passion. **Logos** relies on logic and reasoning; it uses facts, statistics, and logical arguments to convince. Together, these appeals create a balanced persuasive strategy, engaging the audience's trust, emotions, and rational thinking. Understanding and effectively using these appeals can enhance communication in various contexts, from writing to public speaking.