Classical Rhetorical Theory

Classical rhetorical theory refers to the study of effective communication and persuasion that originated in ancient Greece and Rome. It focuses on how speakers craft their messages using three main elements: ethos (credibility), pathos (emotional appeal), and logos (logical argument). These principles guide speakers to persuade or inform audiences through structured speech, style, and delivery. Think of it as the foundational approach to crafting powerful speeches and arguments, emphasizing clarity, credibility, emotional connection, and logical reasoning to influence audiences effectively.