Menu Design

Menu design refers to the art and science of creating a layout for a restaurant or food service menu that enhances the dining experience. It involves selecting the right words, images, and organization to highlight dishes effectively, guiding customers' choices while influencing their perceptions of value and quality. Good menu design considers aesthetics, readability, and strategic placement of items to promote sales of higher-margin dishes. Ultimately, it aims to create an appealing and inviting presentation that aligns with the restaurant's brand, enhances customer satisfaction, and serves as an essential marketing tool.