Menu Psychology

Menu psychology refers to how the design and layout of a menu influence diners' choices. Factors like item placement, description wording, colors, and imagery can guide customers toward certain dishes, often those with higher profit margins. For example, placing popular or profitable items at the top or in highlighted areas leverages visual attention and decision-making patterns. Understanding menu psychology helps restaurant owners craft menus that maximize customer satisfaction and revenue by subtly directing choices through strategic presentation and wording.