The Five C's of Menu Design

The Five C's of Menu Design are guidelines to create an effective menu: **Contrast** ensures variety and easy reading through differences in font size, color, or style; **Cohesion** maintains a consistent theme and tone; **Clarity** makes items clear and easy to understand; **Cost** reflects accurate pricing that meets profit goals; and **Convenience** organizes items logically for easy navigation. Together, these principles help customers quickly find what they want, encourage selections, and support the restaurant's branding and profitability.