McClelland's Theory of Needs

McClelland's Theory of Needs identifies three primary motivations that influence human behavior: the need for achievement, the need for power, and the need for affiliation. The need for achievement reflects a desire to accomplish goals and excel, while the need for power emphasizes the desire to influence or control others. The need for affiliation focuses on the importance of social relationships and being part of a group. Understanding these needs helps explain why individuals behave differently in personal and professional settings, as each person may prioritize these motivations in varying degrees.