McClelland’s Needs Assessment

McClelland’s Needs Assessment is a method used by organizations to identify what motivates their employees. It focuses on three core needs: achievement (desire to excel), affiliation (desire for good relationships), and power (desire to influence others). By understanding which needs are most prominent in staff, managers can tailor their leadership and motivating strategies effectively. This approach helps improve employee satisfaction and performance, leading to a more engaged and productive workforce. Essentially, it’s about understanding individual drivers to foster a better work environment and achieve organizational goals.