Theory of Needs

The Theory of Needs suggests that individuals are motivated by different fundamental needs that influence their behavior. These needs—such as achievement, affiliation, and power—drive us to act in ways that fulfill them. For example, someone motivated by achievement seeks success and mastery, while someone driven by affiliation values relationships and connection. Recognizing these needs helps understand why people behave differently and what motivates their actions. The theory emphasizes that understanding personal needs can improve management, teamwork, and personal development by aligning goals with what truly motivates each individual.