Alderfer's ERG Theory

Alderfer's ERG Theory is a psychological framework that categorizes human needs into three broad groups: Existence, Relatedness, and Growth. Existence needs cover basic survival and material resources. Relatedness focuses on social connections and relationships with others. Growth emphasizes personal development and self-fulfillment. Unlike Maslow's hierarchy, ERG Theory suggests that people can pursue these needs simultaneously and may return to lower-level needs if higher-level ones are not met. This flexibility highlights that motivation can be complex and varies from person to person, reflecting individual circumstances and desires.