Masters and Johnson

Masters and Johnson were pioneering psychologists and researchers who studied human sexuality in the mid-20th century. They conducted groundbreaking research that involved observing and measuring physiological responses during sexual activity, which led to the development of the sexual response cycle: excitement, plateau, orgasm, and resolution. Their work challenged societal norms and provided a scientific foundation for understanding sexual health, dysfunction, and relationships. Their influential findings are detailed in their books, including "Human Sexual Response," and they helped to shift the conversation around sex, promoting a healthier understanding of human sexuality.