Localization

Localization refers to the process of adapting a product, service, or content to fit the cultural, linguistic, and other specific needs of a particular region or audience. This goes beyond mere translation of text; it involves adjusting visuals, formats, and even functionality to resonate with local customs, preferences, and regulations. For example, software localization would ensure that language, date formats, currency, and cultural references align with what is familiar and relevant to users in that area, making the experience more accessible and engaging for them.