Continuous localization

Continuous localization is an ongoing process of translating and updating digital content—such as apps, websites, or software—so that it remains current in multiple languages. Instead of doing large translation projects sporadically, companies integrate localization into their regular development cycle. This ensures new features, updates, or content are quickly available to users worldwide in their preferred languages. It helps maintain consistency, speed, and relevance across markets, ultimately offering a seamless experience for users regardless of language or location.