John M. Keller

John M. Keller is a prominent educational psychologist known for developing the ARCS Model of Motivation, which focuses on enhancing learning through Attention, Relevance, Confidence, and Satisfaction. His work emphasizes the importance of motivating learners by making education engaging and applicable to their lives. Keller's research contributes significantly to instructional design, helping educators create effective teaching strategies that foster student interest and engagement. His theories are widely applied in various educational settings and have influenced how courses and training programs are structured to improve learning outcomes.