Keller's Motivational Design Model

Keller's Motivational Design Model, also known as ARCS, is a framework that helps create engaging and motivating learning experiences. It focuses on four key areas: Attention (capturing interest), Relevance (showing value), Confidence (building belief in ability), and Satisfaction (providing a sense of achievement). By addressing these aspects, educators can design lessons that motivate learners to participate actively and persist through challenges. The goal is to foster sustained learning by making the experience meaningful, enjoyable, and rewarding.