Jean Baudrillard

Jean Baudrillard was a French philosopher and sociologist known for his ideas on postmodernism, particularly concerning representation and reality. He argued that in contemporary society, symbols and images (like media and consumer products) have replaced genuine experiences, creating a "hyperreality" where the distinction between the real and the simulated blurs. In aesthetics, Baudrillard suggested that art no longer represents reality but instead creates its own versions, often prioritizing style over substance. His work challenges traditional notions of history and mimesis, asserting that our understanding of reality is shaped by media and cultural narratives rather than objective truths.