commodification of experience

Commodification of experience refers to the process of transforming personal experiences, such as travel, leisure activities, or cultural events, into products or services that can be bought and sold. This means that unique moments, feelings, or adventures are packaged and marketed for profit, often prioritizing consumerism over genuine enjoyment. For example, travel companies may create curated experiences that focus more on photo opportunities than authentic engagement with a place. Ultimately, it raises questions about the value of genuine experiences versus those that are commercially driven.