Pine and Gilmore

Pine and Gilmore are authors known for their work on the evolving nature of business experiences. They introduced the idea that companies can create memorable experiences for customers, not just sell products or services. Their concept of the "Experience Economy" suggests that businesses can stand out by engaging customers in ways that are entertaining, educational, or memorable, transforming transactions into immersive events. Essentially, they emphasize shifting from a focus on goods and services to delivering personalized, meaningful experiences that foster stronger customer connections and loyalty.