Jay Forrester

Jay Forrester was an American engineer and systems scientist known for founding the field of system dynamics, which studies complex systems and their behaviors over time. He developed computer modeling techniques to simulate how different factors influence systems, such as economies and ecological environments. Forrester's work highlighted the importance of feedback loops and delays in decision-making, illustrating how mismanagement can lead to unintended consequences. His ideas have significantly influenced fields including management, environmental science, and public policy, helping leaders understand and address complex challenges in a more effective way.