IT alignment

IT alignment refers to the process of ensuring that a company's information technology (IT) strategy is closely connected to its business goals and objectives. When IT alignment is achieved, technology investments and initiatives support and enhance the overall operations and success of the organization. This alignment helps improve efficiency, drive innovation, and ensure that resources are used effectively. Essentially, it's about making sure that the technology a company uses serves its mission and helps it achieve its goals, leading to better performance and competitiveness in the market.