Business-IT alignment

Business-IT alignment refers to the process of ensuring that a company’s technology strategies and goals are in sync with its business objectives. This means that the IT department and business leaders work together to make sure technology effectively supports the company's mission, enhances productivity, and drives growth. When aligned, technology investments are more likely to meet the needs of the organization, improve efficiency, and create value. In essence, it's about making sure that technology serves the business well, rather than operating in isolation.