Image for Homo economicus

Homo economicus

Homo Economicus, or "Economic Man," is a theoretical concept in economics that represents an idealized human who makes decisions based solely on rational self-interest. This character always seeks to maximize personal benefit or utility, weighing costs and benefits carefully. While it's a useful model for understanding economic behavior, it doesn't account for emotions, social influences, or moral considerations that often impact real human decisions. Homo Economicus serves as a baseline for analyzing how people might behave in various economic situations, emphasizing rationality in the face of choices and incentives.