Good Will

Goodwill, in a business context, refers to the intangible value that a company has built over time, beyond its physical assets. This includes brand reputation, customer loyalty, and positive relationships with stakeholders. Goodwill often influences a company's market value and can arise from factors like exceptional service or a strong market presence. When a business is sold, goodwill represents the premium a buyer is willing to pay over the tangible assets, reflecting the trust and recognition the company has earned in its industry. Essentially, it's the value of a business's reputation and future earnings potential.