Ethnography of Communication

Ethnography of Communication is a research approach that studies how language and communication practices vary across different cultures and social groups. It examines not just what people say, but how they say it, considering context, norms, and values that influence communication. By observing and interacting with communities, researchers gain insights into how language shapes social relationships and identities. This approach helps us understand the complexities of communication in everyday life, revealing how messages are understood differently based on cultural background and social setting.