Dell Hymes

Dell Hymes was a linguist known for his work on how language functions in social contexts. He emphasized that understanding communication involves more than just grammar and vocabulary; it also includes factors like the setting, the relationship between speakers, cultural norms, and the purpose of the conversation. This approach, called "SPEAK," highlights elements such as Situation, Participants, Ends, Act sequence, Key, Instrumentality, and Norms. Hymes' ideas help us see language as a social tool that adapts to different situations, emphasizing the importance of context in effective communication.