Emotive Techniques

Emotive techniques refer to strategies used in communication, such as writing or speaking, to evoke strong feelings in the audience. These techniques might include vivid imagery, compelling anecdotes, or emotive language that appeals to the audience's emotions, such as happiness, sadness, anger, or empathy. By connecting emotionally, the communicator aims to persuade, inform, or engage the audience more effectively. For example, a charity campaign might share a personal story of someone impacted by its work, prompting readers to feel compassion and support the cause. These techniques are commonly used in advertising, storytelling, and persuasive speeches.