Emile Coué

Émile Coué was a French psychologist and pharmacist known for developing the concept of autosuggestion in the early 20th century. He believed that positive thinking could significantly influence an individual’s health and well-being. His famous mantra, "Every day, in every way, I’m getting better and better," exemplified his approach to self-improvement and healing through the power of the subconscious mind. Coué's techniques emphasized the idea that mental attitudes could shape physical health, laying the groundwork for practices that connect psychology and self-help, and influencing fields like psychotherapy and personal development.