Egoism

Egoism is an ethical theory that suggests individuals should act in ways that maximize their own self-interest. In the context of consequentialism, which evaluates actions based on their outcomes, egoism prioritizes personal benefit as the measure of a good action. While utilitarianism focuses on the greatest happiness for the greatest number, egoism centers on what brings the most advantage to oneself, potentially leading to actions that might not consider the wellbeing of others. Essentially, egoism posits that acting in one's own interest is both rational and morally justified.