Dissonance and behavior modification

Dissonance refers to the mental discomfort people feel when their beliefs clash with their actions. For example, if someone values health but eats junk food, this creates dissonance. To relieve this discomfort, people may change either their beliefs or behaviors. Behavior modification involves changing specific actions through techniques like reinforcement or punishment to encourage desirable behaviors. In essence, individuals can either adjust their beliefs to align with their actions or alter their actions to match their beliefs, ultimately reducing dissonance and promoting consistency in their lives.