Directive on Privacy and Electronic Communications

The Directive on Privacy and Electronic Communications is a European law that aims to protect individuals’ privacy in the digital world. It sets rules for how companies can use personal data when sending marketing messages, cookies, and electronic communications. Essentially, it requires businesses to obtain consent before contacting you and mandates transparency about how your data is used. This regulation works alongside broader data protection laws, ensuring that your privacy is respected when you interact with technology and online services.