ePrivacy Regulation

The ePrivacy Regulation is a proposed piece of legislation in the European Union aimed at enhancing privacy for electronic communications. It complements the General Data Protection Regulation (GDPR) and focuses on issues like online tracking, cookies, and direct marketing. The regulation requires businesses to seek consent from users before processing their personal data and ensures transparency about how information is used. Its goal is to strengthen individuals' control over their privacy in the digital world, promoting trust and security for online interactions.