Culture jamming

Culture jamming is a form of activism that seeks to disrupt or subvert mainstream cultural messages, particularly those propagated by advertising and media. By using humor, parody, and satire, culture jammers aim to raise awareness about social, political, or environmental issues. This can involve altering advertisements, creating fake campaigns, or using guerrilla tactics to challenge dominant narratives. The goal is to encourage critical thinking and inspire change by exposing the manipulation behind consumer culture, prompting individuals to reconsider their values and beliefs in a media-saturated world.