Subvertising

Subvertising is the act of altering or parodying existing advertisements to deliver a different message, often for social or political commentary. By creatively modifying ad images or slogans, artists or activists challenge corporate messaging, raise awareness about issues, or critique consumer culture. It transforms familiar ads into thought-provoking statements, encouraging viewers to question the original intent and consider alternative perspectives. While it can serve as a form of protest or social critique, subvertising typically operates within legal boundaries by altering ads in a way that clearly signifies its interpretive, transformative purpose.