Économie Comportementale

Économie Comportementale, or Behavioral Economics, is a field that combines insights from psychology and economics to understand how people make decisions. Unlike traditional economics, which assumes individuals are fully rational and always make the best choices, behavioral economics recognizes that people often act based on emotions, biases, and social influences. This approach helps explain why we might make seemingly irrational financial decisions, such as overspending or procrastinating on saving. By studying these behaviors, policymakers and businesses can design better strategies to encourage positive decision-making and improve overall economic outcomes.