Comportement des consommateurs

Comportement des consommateurs, or consumer behavior, refers to the study of how individuals make decisions about purchasing goods and services. It involves understanding the factors that influence their choices, such as personal preferences, social influences, economic situations, and marketing strategies. By analyzing these behaviors, businesses can better predict what products people will want, how much they are willing to pay, and when they are likely to buy. Essentially, it helps companies tailor their offerings to meet consumer needs and improve their marketing efforts effectively.