Psychologie économique

Psychologie économique is a field that explores how psychological factors influence economic decisions and behaviors. It examines why people sometimes make choices that deviate from rationality, such as overvaluing immediate rewards or avoiding risks. By understanding perceptions, emotions, biases, and social influences, this field helps explain patterns in consumer behavior, savings, investing, and market trends. It combines insights from psychology and economics to better understand human decision-making in economic contexts, ultimately informing policies and strategies to improve financial well-being and market functioning.