Center for Social Norms and Behavioral Dynamics

The Center for Social Norms and Behavioral Dynamics is an organization focused on understanding how social norms— the unwritten rules about how people should behave— influence our actions and decisions. They study the dynamics of these norms to develop strategies that can promote positive behaviors in communities, such as reducing smoking or increasing recycling. By analyzing how people are influenced by those around them, the center aims to create effective interventions that encourage healthier, more sustainable choices in society. Their work combines research with practical applications to help shape better social outcomes.