Business-to-Business (B2B)

Business-to-business (B2B) refers to transactions and relationships between companies rather than between a company and individual consumers. In a B2B model, one business sells products or services to another business. For example, a company that manufactures parts supplies them to an automobile manufacturer. B2B transactions often involve larger quantities and longer-term contracts, focusing on building strong relationships and providing value through specialized solutions, services, or products that help companies operate and grow efficiently.