Account-Based Marketing (ABM)

Account-Based Marketing (ABM) is a strategic approach where a company focuses its marketing efforts on specific, high-value target companies or clients rather than broad audiences. By tailoring messages and campaigns to the unique needs and characteristics of each target account, the company aims to build stronger relationships and increase the chances of closing a deal. ABM aligns marketing and sales teams, ensuring resources are directed efficiently toward the most promising prospects. It's like personalized marketing for businesses—prioritizing quality and relevance over quantity to drive better results.