Bell Curve Pricing

Bell Curve Pricing is a strategy that sets product or service prices based on a distribution model resembling a bell-shaped curve. Most prices cluster around the average, with fewer prices at the extremes—higher and lower. This approach helps businesses target different customer segments, offering competitive prices for the majority while also providing premium options for those willing to pay more. Essentially, it balances affordability for the average consumer with opportunities for higher profits from premium buyers, ensuring that pricing aligns with perceived value in the market.