Pricing Analytics

Pricing analytics is the process of examining data to determine the best prices for products or services. It involves analyzing factors like customer demand, competitors’ prices, costs, and market trends to set prices that maximize revenue and profit. By understanding how price changes impact sales and profitability, businesses can make informed decisions to attract customers, stay competitive, and balance revenue goals with customer value. Essentially, it helps companies find the right price points through careful analysis of data and market conditions.