Amazon Pricing Strategy

Amazon's pricing strategy focuses on competitive pricing, often offering lower prices than rivals to attract customers. They use dynamic pricing, adjusting prices based on demand, competition, and inventory levels. Amazon also employs discounts, deals, and subscription models like Amazon Prime to enhance customer loyalty. Additionally, they leverage data analytics to understand shopping behavior and optimize prices. Overall, their approach aims to provide value while maximizing sales and market share through a combination of attractive pricing, convenience, and customer-centric services.