Churn Rate Analysis

Churn rate analysis measures how many customers stop using a company's product or service over a specific period. It helps businesses understand retention and identify possible issues causing customers to leave. By tracking this rate, companies can evaluate the effectiveness of their customer service, marketing, and overall satisfaction efforts. A lower churn rate indicates better customer loyalty, while a higher rate signals the need for improvements. Analyzing churn rates over time also helps predict future customer behavior, enabling proactive strategies to retain valuable clients and grow the business sustainably.